Selling Art on Instagram
Selling art on Instagram can be rewarding, given the platform's visual nature and broad user base. Here's a step-by-step guide to help you effectively sell your art on Instagram:
1. Create a Business Account
If you haven't already, convert your personal Instagram account into a business account. This provides access to business features and insights, including analytics on your posts' performance.
2. Build a Strong Profile
Use a profile picture that represents your artistic style.
Write a compelling and concise bio with information about your art, location, and relevant links (e.g., your website or online store).
3. Curate Your Feed
Maintain a consistent and visually appealing feed that showcases your art. Consider a cohesive theme or style to make your profile visually appealing.
Share high-resolution images of your artwork. Clear and engaging visuals are essential to attract potential buyers.
5. Engage with Your Audience
Respond to comments on your posts and engage with your followers. Building a community around your art can increase your reach and potential sales.
Share behind-the-scenes content, work-in-progress shots, or sneak peeks through Instagram Stories to give your audience a glimpse into your creative process.
7. Utilise Instagram's Shopping Features
Set up Instagram Shopping to tag your products directly in your posts. This feature allows users to click on your artworks and view details or make purchases.
8. Create a Content Calendar
Plan your posts strategically. Consider themes, collaborations, or special promotions to keep your audience engaged. Great planning apps are available now where users can upload, preview and arrange content in the grid before posting in advance.
9. Use Relevant Hashtags
Research and use popular and relevant hashtags to increase the visibility of your posts. This can help you reach a broader audience interested in art. If you don’t like the look of it, place it at the very bottom of your post.
10. Collaborate with Other Artists and Accounts
Collaborate with fellow artists, art communities, or influencers to expand your reach. Share each other's work and leverage shared audiences.
11. Promote Limited-Time Offers
Create a sense of urgency by promoting limited-time offers or exclusive discounts for your Instagram followers. This can encourage quick decision-making.
12. Direct Viewers to Your Website or Online Store
Include a link in your bio that directs users to your website or online store where they can purchase your art. Regularly update this link to direct followers to specific promotions or new releases.
13. Leverage Instagram Ads
Consider using Instagram Ads to target specific audiences and promote your art to a wider group of potential buyers.
14. Encourage Direct Messages
Make it easy for potential buyers to inquire about purchasing by encouraging direct messages. Respond promptly and professionally to inquiries.
15. Provide Clear Purchase Information
If you're selling through direct messages, clearly communicate the pricing, payment methods, and shipping details. Use professional language and be transparent. You can create a universal script to send interested buyers to streamline conversations.
16. Optimise for Mobile Users
Many users browse Instagram on mobile devices, so ensure that your website or online store is mobile-friendly for a easy purchasing experience.
17. Track Analytics
Regularly review your Instagram Insights to understand your audience and the performance of your posts. Use this data to refine your strategy.
Remember that building a successful art business on Instagram takes time and consistent effort. Be patient, stay authentic, and continuously adapt your strategy based on what works best for your unique brand and audience.
